ARIEL
CURRANT
About Me
Hi! My name's Ariel, and it is very nice to meet you.
​
Writing has always been a natural skill for me. I could craft 'A' papers with little effort all through my years of school. Songwriting has been my go-to form of expression since I was a small child. And I quickly became a top writer when I wrote for Puckermob, through my ability to connect and support my readers - it is my best form of communication. I have had the chance to hone in on my short writing abilities through email creation by turning headers, sub-headers, and summaries into short, but attention-grabbing, copy. As well as receiving a UX Writing Certification through UX Writing Hub in June of 2021.
​
To be able to continue my love of writing through my career sounds like an absolute dream. Nothing excites me more than the opportunity to help a consumer have the best experience possible from the project I am working on. To help them create a meaningful connection to the product and enhance their time spent with a brand.
​
But besides writing, I am also proficient in a variety of other job features. From online landing pages set up to vanity URLs and redirects to analytics, I have developed a well-rounded eCommerce marketing skill set - all of which can be expanded on in my resume.
​
I should add that I am open to relocating and have actively been searching for opportunities inside and outside of my current location.
Highlights
-
User Experience (UX) writing certified
-
Google Analytics Individual Qualification (GAIQ) Certification
-
Published writer with articles accumulating over 2 million views
-
Songwriter with over nine years of experience
-
Successful writer Facebook page with over 4,000 followers
Work Experience
2018 - Today
e-commerce promotion coordinator, meredith corporation
Collaborates with others across various marketing, creative, and product teams, as well as outside partners, to ensure a cohesive final marketing campaign setup. Manages multiple campaigns from beginning to end to make sure all groups have a coordinated setup and can achieve a successful marketing effort.
-
Creates landing pages for the onsite, paid, email, and direct marketing teams on Meredith-owned sites. Setups Special Interest Publications, books, and back issues onsite as well
-
Helped launch new online magazine store once it was transferred to Meredith controlled software program. Also helped in Meredith’s accessibility by setting up Alt Text on all old and new images across Meredith sites and brands
-
Sets up, coordinates, and manages vanity URL redirects to ensure URLs are available and reserved by the appropriate team
-
Writes SEO short and long copy for all new titles on Meredith owned sites
-
Pulls and organizes monthly data for use across teams
-
Continues to write, copy edit, and curate content for newsletters supporting additional marketing efforts. Improved upon the clarity and uniformity of newsletter, boosting open rates and engagement
-
Member of the Mentorship Committee, tasked with creating and facilitating Meredith’s first mentoring program.
2017 - 2018
Audience Retention Content Specialist, meredith corporation
Wrote and copy-edited strategic, engaging content for newsletters, email marketing campaigns, social experiences, and other strategies for Parents, Shape, and Fitness Magazine.
-
Utilized multiple reporting tools to create a strong, data-driven email content marketing strategy, and in turn, maximize web traffic and help drive business goals
-
Collaborated with other team members and editorial teams in order to have cohesiveness between all platforms
-
Successfully tested multiple enhanced content strategies to create a more engaging newsletter
-
Created updated template styles to raise consumer open rates and drive to site rates
-
Trained new employees on content strategy, short-form copy editing, and attention-grabbing techniques
2016 - 2016
Marketing Intern,
Des moines east and south chamber of commerce
Brainstorm ideas to better help and promote businesses involved in the organization.
-
In charge of gathering auction donations via email and phone for their annual Scholarship Event. Helping with any other needed office tasks
-
Created promotional and event recap videos to be used on a variety of sites
-
Designed graphic art used on website, Facebook, and print promotional ads
Education
2015 / Bachelor of Arts
University of Iowa
-
Major in American Studies with an emphasis on American Society, Politics and Everyday Life.
-
Minor in Sociology
2021 / UX Writing Certification
UX Writing Hub Academy
-
6 month UX writing course covering every in-depth aspect of this career path with various practice modules, research projects, and real-life work for a non-profit.
-
Completion Date: April 2021
Skills
-
Copywriting and Editing
-
SEO writing
-
Content Strategy
-
Data Pulling
-
Fast Learner
-
Multitasking
-
Proficient at Prioritizing
-
Attention to Detail
-
Blogging
-
Video Editing
-
User Experience Research
-
Microsoft Office
-
Adobe Creative Suite
-
Google Suite
-
MicroStrategy
-
Oracle BCC
-
Jira
-
Monetate
-
Apple Pro Apps
-
Miro
-
Figma
-
UX Writing